Top 7 Mobile App Development Trends to Follow in 2023

The mobile app development sphere grows exponentially. If you take a look at the statistics of mobile apps usage, it will no longer be a surprise for you - within the last 10 years from 2012 to 2021 the number of smartphone users has grown from 1.06 to 3.8 billion active devices, according to Statista.

With such a huge demand for novel mobile apps, it is crucial to stay up-to-date with the latest technologies in the niche that form the future success of mobile applications.

We have researched the mobile app development market and are ready to announce the most powerful and promising trends that everyone should incorporate into their applications. All for the purpose to be competitive and get applause from mobile app users.

Are you ready for the transformation of your mobile app development strategy?

Let's see which mobile app development trends will dominate the market in 2021!

Trend #1. Internet of Things (IoT) Integration

IoT is not a new notion but it becomes increasingly popular these days especially in a combination with mobile apps. 

The end-users appreciate the way IoT technology can connect all their devices in an ecosystem that provides advanced benefits for their everyday life. People can automatically control many routine processes in a convenient way. Think about smart home technologies where, for instance, a person can boil water in a kettle by tapping the button on their smartphone.

All household devices can be connected to mobile devices via a mobile app with IoT and a house owner can control the state of each device from a remote location. Besides, it is a great way to monitor the home security system.

The Internet of Things market revenue is predicted to reach 1.6 trillion by 2025, according to Statista.

Another great example of IoT integration is with some specific devices like special cameras. Imagine, that you leave your pets alone while going to work and want to be sure that everything is good at home. You just check a mobile application that can monitor what your pet is doing. Moreover, you can even interact with your lovely little friend via this very same app. Here's how such applications can be developed - pet monitoring app case study.

Read also: What Are the Benefits and Challenges of IoT Implementation in Business

Overall, IoT technology integration should be widely used in the mobile app development sphere in 2021.

Trend #2. Development For Wearable Devices

Wearable devices have also been trending in the past years. We already know so many applications connected with fitness trackers and smartwatches. Though the industry has yet to uncover its full potential.

As forecasted in research, the wearables market volume should reach US$17,854 million by 2024. It means that there is a steady growth in this technology adoption. 

More and more opportunities are expected to be presented for the wearable device owners who will be able to download apps directly from their smartwatches on their wrist.

This sphere is extremely promising and every mobile app developer should have an opportunity to integrate wearables with a mobile app in mind.

Trend #3. Beacon Technology

What is Beacon technology? Small and wireless transmitters called beacons send signals to smart devices that are close enough to the initial device via low-energy Bluetooth technology. This technology is widely used for marketing purposes. But not only this sphere benefits from this advanced functionality, retail, hospitality, and many more industries gain profits from its development.

The most widespread example of how beacons work is when retailers install beacons in their stores that are connected with the mobile app installed on the customer's smartphone via Bluetooth. Once users pass the beacon, they get notifications about the latest sales or existing discounts in-store.

Additionally, beacons can track user's behavior in the store, particularly, they can detect how long a buyer stands at some part of the shop and eventually send a notification once there are sales in that store section.

Read also: A Complete Guide to Location-Based App Development

The beacon’s market size is expected to grow to $56.6 billion by 2026, according to research. So every industry sees great potential in this advancement as it can offer personalized approaches towards customers who will definitely appreciate the improved customer experience.

What's more important, any existing application can incorporate such a code part that enables these benefits. Check out an example of how we have implemented such a customer tracking solution.

Trend #4. Mobile Commerce

Moving forward with the solutions that help to provide a better customer experience and make pure profits, it is important to allocate mobile commerce as a powerful trend in mobile app development.

Lots of people already benefit from mobile apps as a tool for additional income - from large brands to individual entrepreneurs. Just take a look at the use case of a popular yoga trainer who has challenged us with a wellness platform development and has managed to expand the audience reach and increase revenue.

Ecommerce features have become a major functionality. And it is almost time to claim that an eCommerce app is vital for every business’s competitive edge. 

As projected in research, global eCommerce sales should reach 6.54 trillion by 2022. This is one of a whole list of reasons to build an eCommerce app for business. Continuing the trend for eCommerce mobile app development, 2021 will not be an exception in this tendency.

Trend #5. App Security

The need for data protection is increasingly relevant these days. There are different data security standards implemented in various countries, like GDPR in Europe. So this can never be neglected by the mobile app development industry. 

There are lots of possible cyber threats distinguished in the mobile apps sector. In parallel, there are many approaches to beat the security issue. In mobile app development, it is even more important to prevent possible treats beforehand and deal with the outcomes.

In general, mobile app security should be a top priority. Mobile app users are also aware of possible risks and prefer to not share any private information which sometimes makes it difficult to interact with business products in an app.

Trend #6. On-Demand Mobile Apps

On-demand mobile apps connect people who need to make things done with those who provide the corresponding services and can offer instant solutions to existing problems. 

The on-demand apps market is projected to reach $335 billion by 2025, as per the PwC report.

Among on-demand solutions, there are various mobile apps presented like:

• food delivery apps, 
• taxi booking apps,
• house cleaning apps,
• tutor apps,
• fitness apps,
• beauty apps, etc.

Every service can be presented in a convenient and powerful mobile application. It is a great way to widen the business customer audience by providing a mobile app that users can utilize as a point of contact with any service provider of their needs.

This sphere will only continue booming, so start sketching how your business can benefit from an on-demand mobile app.

Trend #7. Cloud Computing Integration

Cloud computing is not a novel approach in mobile app infrastructure development, but the tendency shows its increasing popularity. And its full potential is expected to be uncovered in the coming year or two. 

Cloud migration is a good way to establish better mobile app performance as all the data is stored on the cloud compared to the usual data storage on the user's device.

Complex tasks can be also performed on the cloud so users get a better user experience. In turn, app owners can benefit from the cloud in a way that makes it a cost-efficient app development solution.

Read also: How Much Does It Cost to Make an App in 2021?

More and more businesses migrate their data and software solutions to the cloud due to its proven cost-effectiveness, flexibility, and high performance. So this is the best time to listen to modern tendencies and improve your business operations.

Other Modern Mobile App Development Trends

There are numerous opportunities lie in the field of mobile app development. It is pretty hard to mention all of them in one place. They emerge with the improvement of mobile devices and novice technologies. 

For example, the emergence of foldable devices requires mobile app developers to adapt their devices to this kind of device aiming at a better user experience for foldable phone owners.

Read also: How To Find And Hire The Best App Developers for Your Business

Let's just uncover a few more trends in the mobile app development sphere!

• 5G technology rollout can impressively boost the functionality of mobile apps due to its better network efficiency and traffic capacity.
• Artificial Intelligence (AI) allows mobile app developers to implement smart features into mobile apps like image recognition, face detection, content classification, speech recognition, predictive analysis, etc.
• Mobile wallets integration helps users to pay with their mobile devices instantly thus fastening finance transactions and improving user experience.
• Predictive analytics allows mobile app developers to evaluate existing data and make personalized user experience via specific product suggestions based on the user behavior.

The list can be continued endlessly, but if you just start implementing the specified trending technologies, your business will gain impressive competitive benefits. 

To Wrap It Up

The mobile app development industry changes very fast. New devices emerge with new screen resolutions and new technologies impact the rise of the need to implement trending solutions.

You need to be completely sure that your business implements approaches that start booming and will lead the market in the future.

Not all of these trends are suitable for every business case but knowing the overall tendencies will make you more aware of the situation on the market and how you can act in your business niche best. 

All of it leads to your business’s dominance on the market. To evaluate the existing technology advancements, think about what suits your goals best and start implementing innovative solutions rights away!

Need professional help to create a mobile app? Just drop us a line!