How Mobile Apps Can Boost Your eCommerce Sales

People purchase goods online today more than ever before. The Internet gave an opportunity for eCommerce businesses to reach customers anywhere, anytime, and from any device.

The latest tendency testifies that users go mobile with ever-increasing speed. It is no surprise as Pew Research Center states, 81% of Americans own a smartphone and most of the population uses an additional range of devices like desktop computers, laptops, tablets, etc. Everyone is glued to mobile devices having in mind to get the needed information or purchase the desired products instantly from any location.

Smart business owners understand their tendencies and adapt accordingly. Creating a website is just one step, but with everything heading to mobile, the path to increased sales is pretty obvious. If you indeed wish to ensure your eCommerce business growth, sales, and high revenue rates, you should create a mobile app!

Read also: How Much Does It Cost to Make an App in 2021?

Having doubts? Let's take a look at some major points to consider!

5 Reasons Why You Need an eCommerce Mobile App

Facts speak for themselves, 62% of smartphone owners make purchases via their mobile devices. So people do not just browse online but buy products via smartphones. There are two ways to reach your consumers: via a mobile application or a shop website. To get the bigger audience business owners should have both - develop a website and build a mobile app for eCommerce purposes to get even higher revenue opportunities.

#1. Mobile Commerce is a Trend

Just check the key eCommerce statistics:

• 82% of US Internet users shop via a mobile device.
• $425 billion is the predicted value of a mobile Commerce market by 2025 with an estimated growth of 29.84% in CAGR starting from 2020.
• 3 times higher conversion rates are experienced from mobile apps compared to mobile sites.
• 42% of users plan to buy more via smartphones in the coming year.
• 53% of smartphone owners do shopping from branded apps.

Mobile commerce becomes too convenient for consumers as they can make purchases on the bus or Uber, during the lunch break or having a coffee down the street - well, everywhere with a wi-fi or mobile internet connection.

Did you know that already 67% of all eCommerce sales come from mobile devices? There is a huge potential as this trend will only get stronger with 54% of year-over-year growth in shopping apps usage. 

With these statistics, you can be sure that investing in mobile app development will increase your eCommerce store sales.

#2. Gain a Competitive Advantage

Have you ever considered why top brands build mobile apps specifically for their business? That's because of the connection between a consumer and a brand that gets closer. It gives a great advantage for a trendsetter to attract consumers of competitors.

Almost every eCommerce business now competes with Amazon. The interesting fact is that 85% of the mobile time spent on Amazon is taken by the application users and only 15% of sessions are conducted via a mobile browser. This means that there are more opportunities to sell goods via an application. So to replicate the same success of an Amazon app, you should provide a similar standard of shopping experience by building a mobile commerce app.

Be sure, in the future, every eCommerce business will have a mobile application. So it's in your best interest to invest in mobile application development as soon as possible to beat the competition.

Read more: Freelancer vs Software Development Company: What Is Your Best Bet?

#3. Create a Personalized Shopping Experience

There are tons of products available for all tastes. To get what people really want they sometimes need to search through lots of long product listings. It is not convenient at all. So personalization gets a very crucial point nowadays.

Consumers prefer to receive an offer that matches their age, gender, location, preferences, etc. Some of the tactics are already used by the majority of eCommerce stores, but shopping apps improve user experience by analyzing their browsing and buyer history and allocating the best recommendations for further purchases.

There is even an increasing trend stating that today 63% of consumers wish to get a personalized shopping experience. Your personalization strategy may include push notification campaigns, repeat purchases functionality, special discounts, and unique rewards.

In general, an eCommerce mobile app provides the next-level personalization for online shoppers.

#4. Boost Conversion Rates

Let's be honest, everything an eCommerce business does aim at getting higher revenues. Compared to website conversions, mobile app conversions have a greater rate - 130%. Imagine, if your consumers will view 286% more products, add goods to the cart at 85% more rates and make more purchases. How much will those increase your revenue?

Just make sure to add some exciting features as the British fast-fashion retailer Asos did. Among those are mobile payments, AI-driven search, and fit analytics. Constant update of user mobile experience has resulted in 70% of traffic and 58% of conversions from a mobile app worldwide.

While trying to improve the shopping experience within the Asos mobile app, their app development team analyzes the pain points of customers and makes it all possible to solve them. This approach has increased their retail sales by up to 32% outpacing their main competitors like Zara with a 17% sales boost and H&M's 9% sales increase.

Read also: How to Build a Mobile App Startup that Actually Makes Money

The bottom line is that mobile apps drive higher conversions which translates into greater sales rates.

#5. Increase Customer Loyalty

To retain customers retailers create various customer loyalty programs. Mobile apps help to implement this approach thus stimulating users to spend more money. On average, 82% of consumers tend to shop from stores that offer loyalty programs. Adding to that, the influence of the app on joining such a program is estimated at 59%.

Rewarding customers through discounts based on the spent amount of money within a certain period of time adds to the company’s efforts to boost sales. It encourages people to increase their order value and purchase frequency to reach the next point of their reward journey.

Running the reward system through a mobile app adds to personalization efforts and is proven to be more effective compared to other types of loyalty programs.

So How to Boost Sales With an eCommerce Mobile App

Building an app requires you to consider the following tips and tricks in order to make the most profits out of this product. Now let's see what you can do!

• Target your existing users

To stand strong on the market first you need to make sure that your retention strategy works efficiently. Customer loyalty programs qualify for this purpose so be sure to include its implementation into your mobile app.

• Implement push notifications

To keep in touch with your customers and remind them to shop you will be able to attract their attention and increase your sales.

• Enable multiple payment options

To decrease your shopping cart abandonment rate, provide your audience with various options to pay for the goods: by credit or debit cards, cash, online payment systems, etc. Make sure those are convenient and familiar.

• Reward your loyal customers

Rewarding your customers' shopping efforts via a gamified points system will engage users and encourage them to buy more. It helps them to feel special and glues their attention to your brand.

• Build a brand awareness

Enable easy recognition of your brand by using the brand's colors, fonts, and style. Above all, make sure your mobile app is informative, functional, and looks great for a better customer experience.

• Implement unique feature solutions

People like new things and will be more than glad to follow the brand that implements innovations faster than its competitors so act a trendsetter. 

• Communicate with customers

Use your app to gather so valuable feedback and feature requests to improve your mobile application and overall shopping experience. Also, include a detailed description of your products. This will lay the foundation for your future business growth.

• Guide through the shipping process

Provide users with comprehensive information about the shipping of the purchased items. It includes offering various shipping methods, logistics tracking, accurate estimation of shipment costs and delivery time.

• Showcase top-selling products

It happens that users sometimes are not sure what they wish to buy so informing them about the best products drives the decision-making process and shortens the sales cycle.

Read more: 5 Major Logistics Pain Points & How We Can Solve Them

• Analyze user's behavior

Implement customer tracking solutions that will be able to track different metrics about your customers and provide you with useful insights. It will give you an opportunity to anticipate user's expectations and enhance retention.

• Enable social sharing

A personal recommendation works at all times. Power your app with social sharing options to spread the fame about your company and improve your brand value, reputation and sales.

A Real Example of How an App Can Act as a Sales Channel

We should all agree that retail apps are addictive. People love shopping through mobile apps, searching for new offers and novel products. Convenience and flexibility are the major factors that drive most attention towards mobile apps for eCommerce.

This applies to not only selling the real goods but providing services in various industries through applications. This opportunity was not an empty word for our client who has been dedicated to enhancing people’s health worldwide. Serving that purpose we've implemented a solution that provides people with comprehensive information about existing and upcoming wellness programs, huge knowledge base and convenient payments services. 

This app development has resulted in the increase of our client's target audience and boosted sales rates via convenient mobile apps. Find out more in a detailed Gerasyanov app case study.

The bottom line is that retail applications are the future of eCommerce as they encourage users to become returning customers instead of acting as one-time shoppers.

Conclusions

Your business needs a mobile eCommerce app. Just a short reminder of why it's important for your sales:

• Competitive edge
• Strong growth potential
• Wider audience reach
• Increased conversions
• Greater sales rates
• Higher retention rates

Every business owner wants to improve these metrics. Would you disagree? Now that you understand the benefits of a mobile shopping app development, it is the best time to start building an application.

Regardless of your tech skill possibilities, you can always use the expertise of the best mobile app developers on special platforms like Clutch or reach out to our TopDevs app development team for professional assistance.

Ready to create an eCommerce app? Let's wow your consumers with the best shopping experience ever!