Hanna VoronovaCEOUnited Kingdom
The concept of dating has changed a lot in recent years, and the dating app Tinder has become a household name. This application has greatly changed the market for online dating applications, and has proven the full potential and earning potential for businesses.
What Tinder app consists of, what kind of stack is needed for a dating applicationб how to replicate this business model and how to make a dating app - in our article.
By the end of 2022, the dating industry will reach $3,677 million in revenue, giving it an annual growth rate of 6.25%. It is expected that by 2026 the number of such users will reach 501.7 million people with an average income per user of $8.91.
Today, dating is considered the area with the most promising set of services, and the users to whom these services can be sold. There are more and more dating apps on the market, each using roughly the same business model. The most promising regions for the development of dating applications in the near future are Asia and South America.
Despite the fact that each dating application has its own characteristics. There is a certain set of functions that are considered basic for key types of dating application.
It is on the basis of the profile that the system should select "halves" for users. The more items that the user can fill in, the better. There should also be options for setting filters.
The location based dating app helps to increase user engagement, especially if the user himself can manually select regions for search, and not just use geofencing.
The most important feature that is based on AI algorithms. Fast and high-quality selection of profiles according to interests and requests is the basis of dating. Quality search is what needs to be provided in such a project.
Communication should be comfortable, and offer options, such as transferring media files. There should also be a blocking function and the ability to only communicate when interests coincide. Take care of the push notification feature to respond quickly to messages
Authorization through social networks, the ability to automatically attach links to profiles - all this is highly appreciated by users.
The user should be able to customize their profile and search by their own rules. A variety of filters should help him with this.
This will help app owners to manage the mobile app, fixing problems with payment systems, for example, and supervise the work of support.
Despite the fact that Tinder is far from the first social dating apps to become popular. For example, before that there were, for example, OkCupid and eHarmony, but they mainly focused on the boomers and generation X. This target group is not very friendly with technology, which means that the popularity of applications was significantly limited.
Unlike its competitors, mobile dating app Tinder immediately targeted young single people. Millennials got a more progressive dating app designed specifically for them: concise and user-friendly. Moreover, a full-fledged strategy aimed at retaining such users was proposed. It works, and today 83% of Tinder users are under 34.
Tinder has two types of functionality: basic and paid. For a subscription, the user may receive certain benefits.
Online dating chat app: later the user can switch to another messenger, but initially the communication will take place under the protection of Tinder.
These features become available after paying a subscription fee:
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Any development process is preceded by the work of a business analyst who will analyze the market and identify an unoccupied promising niche. After that, you should start the development process itself.
You should not copy an application that you like. Your task is to identify the shortcomings and offer a working solution when you create a dating app.
After determining who you will create a product for, you will be able to offer exactly what she needs. Knowing the portrait of the user, you will know his pain.
You may have different performers (outstaff, outsourcing, internal resources), and this will limit your options. For the implementation of most projects, you will need help: PM, UI / UX designer, iOS / Android developers, back-end and front-end developers, QA.
You must understand what you want to give to your user. Most often, to consolidate the effectiveness of the basic functionality, an MVP is created in order to understand what exactly your application lacks.
The first impression is always important, so it is important to pay special attention to the design of the application. Everything should be thought out, even the design of buttons and fonts.
It is best to develop a native application that will work well and be optimized. Depending on the device, the following languages can be used: Swift UI, WebKit Kotlin, Java PHP, JavaScript JavaScript, Python, PHP, HTML, CSS. Based on the chosen language, a framework is selected: SwiftUI, WebKit Xamarin, Flutter React Native, PhoneGap, Ionic Django, Angular, Ruby on Rails.
Other technologies that are often used include:
As for Tinder itself, as a cross-platform project, it is built on the React Native platform.
You will also need to use the API and SDK. So, most integrations will go through microservices and APIs.
How does the Tinder algorithm work? Due the important part of the dating app is the ability for machine learning and to rule dating app algorithms. You can use these services: Amazon ML, MonkeyLearn, Rapid API, etc.
This is with regard to the basic functions, the rest of the functions are implemented depending on the wishes and business goals of the customer.
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First of all, you need to understand what resources you have. Outsourcing, outstaff, internal resources or freelancing are available to you. Creating a native application with basic functionality can take up to 1000 hours.
The cost of development depends on the type of work, so the average rates look like this:
Geography also greatly affects the price: developers from India are considered the cheapest, but the quality of development is usually not the highest. The United States offers the highest rates, so the best solution is to opt for Eastern Europe, where price and quality are in balance.
Average cost of developing a dating app:
Thus, you should expect $55,000 - $70,000 for the basic feature set; and from $100,000 for additional features.
TopDevs has experience in the dating industry. We developed the Meld app for single black users. It was the opportunity to find partners on an ethnic basis that became decisive in its popularization.
The application has a clear target audience, and this allows for the most effective communication. You can read more about the technology stack and the application itself here.
The niche of dating apps can generate a lot of income. The main task here is to find your niche and offer a product that covers all needs.
Use the expertise of experienced developers, use dating app templates, and constantly listen to the opinions of users. Only with proper planning and performance of high-quality work by a business analyst.
Your idea - our execution. Let's create meaningful solutions together!
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