Prototype or MVP can save you time and money! But how do you choose? Let`s say you have stumbled on a great idea. How do you make sure it will actually pan out?
Although the concept of Prototype and MVP may seem similar, there is a huge difference between them. It all narrows down to your purposes, priorities, budget, type of project, testing.
Let`s just put it simply: a prototype is a drawing that you can show to someone. Of course, today there are plenty of tools for creating interactive sketches for you prototype. But it`s still a drawing. You can show your product to potential investors or customers. A prototype guarantees no more than just a feedback. It`s not about selling! Customers will not pay for something they cannot use or test.
If you are looking for an inexpensive way to get feedback for your product, prototype is your best bet!
However, an MVP is a ready-to-go product to run your business. This product has to be able to complete the primary function of your company. Let`s take Instagram, for instance. They implemented photo sharing with limited number of filters as an MVP. Sure, the market of photo editing tools was abundant and photo sharing platforms were no-brainer.
Slowly but surely they added web profiles, video sharing, Direct, and in just 2 months they managed to get 1 million users. Thus, MVP turned into a fully fledged social platform.
Prototype precedes the MVP stage. Prototype is built to get further investment. Usually, startups develop prototypes on a budget to attract stakeholders and investors.
A prototype is a backbone of your project. Before getting into technical details, you want to decide how the app or website should look like, define the flow of the project, structure, design, and information architecture.
Prototype of your product can be used as a draft and template of your ideas. You can show it to the potential target audience, investors, presenting your idea and making sure you are both on the same page.
There are 3 main types of prototypes:
Paper prototype is a visualization of the project with minimum investment. This represents user journey through your application or website. Paper prototypes are good to single out important elements of your product and set the course for the future enhancements.
Paper prototype is good for getting a basic idea of what your app or website should look like. However, with the help of sketches you can highlight basic functionality and features of your app/website. It may include: scroll bars, sliders, menu bars, pop-up windows, placeholders, buttons, drop-down menu etc.
Such digital sketches are more digestible for clients; software developing companies use them often for startups to avoid technical nuisances and tricky technical issues.
Interactive prototypes represent fully fledged design of an app or website, which may include myriads of animated effects, transitions, interactions, multiple screens and complex interactions between them.
While a prototype is just a sketch of your product to attract investors, MVP is a demo of your app or website with core set of functionality operating within the market. Instagram, Facebook, Dropbox, Snapchat, Spotify — they all started as MVP.
MVP is a first step to verify the funnel of getting customers, gather information, set the course for further development, and get insights of what works and what does not. Therefore, by getting feedback from the users, your team can improve on that by adding more features to increase sales, and evaluate your business goals.
Steve Blank, author of Startup Lessons Learned, points out that successful projects often fail because of lack of knowledge of their customers. Instead of focusing on their needs by developing an MVP product, startups focuse on the idea that has not been tested on real users.
When you have a business goal and needed set of features, your further decisions will not be based on speculation and presumptions, but on real analytics and on the feedback from the users.
“The MVP has just those features considered sufficient for it to be of value to customers and allow for it to be shipped or sold to early adopters. Customer feedback will inform future development of the product.”
Scott M. Graffius
Here are certain pinpoints to consider: